Bend It Like Beckham Essays

Bend It Like Beckham Essays Bend It Like Beckham Paper Bend It Like Beckham Paper In the film bend it like Beckham the film deals with many different cultural issues for example the film make reference to the English culture. It makes it seem like you can be really free as you have a tendency to be able to behave the way you want and for example mix with other races but you cant go out with anyone except your own race and religion yet eating is different, some things you cant do in other cultures. The film is about two girls who like and want to play football, which plays a very big part in English culture/society plus it shows how people of a different culture can be changed when they are open to the elements of English culture as you get an Asian girl playing and adoring football. The film also makes reference to religion. It focuses on the Indian religion that the main character jess follows, the film shows what types of things jess has to do differently because of her religion for instance wearing a sari to a wedding and cooking tradition foods and praying to a picture of a god on her wall in her house. This maybe easier for jess if she was in her own country with everyone doing the same things but for jess living in England under English society and culture she finds it hard to fit in and there is a conflict. The film also makes reference to the family of an English girl and the family of an Asian girl you can easily spot the similarities and differences with the 2 families. You can also see how the two families fit into different cultures. The Indian family seem to be a closer family than the British family of jewls as you meet a lot of the family in jesses culture but in jewls family you only meet her parents. Also the ways both children are treated in the two families are different yet the same due to the different cultures. The film deals with stereotyping also they are portrayed throughout the film. A stereotypical teenage girl is shown by jesses sister pinkie she wears makeup loves shopping slags off her mates all the stuff present teenage girls are believed to do. But this conflicts with the stereotypical view of an Indian teenage girl who should be; loving, respectful and follow the culture of an Indian girl. So there is a twist to the stereotyping of a girl. Also jewls the English girl breaks away from the stereotype she loves football something not associated with girls also she wants to wear sports cloths like a tom boy her mum finds this very bizarre. Next is the stereotype of a teenage boy jesses friends portrays this image as always playing football and messing about with there mates and girls. But again there is a twist as one of the lads turns out to be gay. A western family is also shown in the film by jewels family they are portrayed by being supportive to jewls but really the mom doesnt like her playing football she gets quite worried and upset about it, the farther clearly loves football like most male people do in a western family. The dad seems more encouraging towards jewls. They eat traditional food like fish and chips. Also jewls drinks in a pub something related to English culture. An Indian family is also stereotyped in the film jesses family is a typical Indian family, they are strict with the children even though they are quite old and they have arranged marriages, they cook and sometimes talk in traditional ways just like our view of a Indian family. Also homosexuality was bought up in the film but I dont think it was stereotyped, as the gay lad likes football and male things not a stereotypical view of a gay man as they are said to be more feminine. The film reflects conflict right the way through, there is family conflict when jess wants to play football but her mum and dad despise her playing football, also when jess has a big game on the same day as her sisters wedding jess wants to go but she also wants to stay at her sisters wedding and support her so there is a slight role conflict happening at hand. There is also relationship conflict when jess falls in love with the coach Joe but jewls also fancies him and when jewls finds out that jess has kissed him she falls out with her for betraying her trust. All these things add up to an inner conflict for jess should she play the role of a friend to jewls or the role of a lover to Joe. Also she will be thinking about playing football against her parents permission. So jess is going through a stressful and depressing time in her life. The film does reflect some things about our modern British society for example there is a lot more ethnic people aloud to play sports now where as before they mite have been kicked out like jesses dad it shows that in this day and age in a modern society all races are treated the same and not seen as a minority and are not alienated.  The film is about a teenage girl jessminda who loves David Beckham and football she dreams about playing football professionally but to start with she only plays in the park; until one day a girl from the local girls team jewls, noticed Jesss potential in football and asks her play for the team. Jess joins and everything is going great till her parents find out she is playing football, because of her culture her mom and dad bring an end to it and stop her playing football. She carries on playing behind their backs with her sister covering for her, but they find out she has been lying and jess gets into deep trouble. In the meantime jess is falling in love with the coach Joe and ends up kissing him causing her close friendship between her and jewels to end. They sort there problems out and on the day of a big game with a American scout coming to watch jess cannot play as it is her sisters wedding but her dad gives in and lets jess go in time for the second half she plays. At the end of the game the scout wants jewls and jess to go and play professionally in America jess really wants to go and her parents eventually allow her to go. They both go to America as friends and play football.

Bringing Visibility Into Marketing With Dree Ziegler From Fulton Fish Market

Bringing Visibility Into Marketing With Dree Ziegler From Fulton Fish Market Unexpected projects derail your marketing process or work management. It happens. How do you prepare or respond to such stress? Do you find a way to complete your work and meet deadlines? Marketing teams are always expected to do more with less.   Today’s guest is Dree Ziegler, director of digital marketing at Fulton Fish Market. Every marketer has similar tactics, but they’re all talking to different audiences and pitching different services and products. Dree brings a fresh perspective and describes how she created a process using to stay organized and constantly communicate.   Not a Can of Corn: Fulton Fish Market in New York City follows the same way of doing things since the beginning of time Nothin’ Fishy about Dree’s Marketing Experience: Digital and eCommerce marketing and technology strategy that moved to merchant side of business Remote Headquarters: Dree manages a dispersed team of people in a number of places who are in contact with all the people in the market on a daily basis Challenges: Dree understands importance of visibility across the team, staying organized, and constant communication Gone Fishin’: Fultonfishmarket.com’s goal is to bring that fresh seafood experience to people, wherever they may live It’s not the same: Fresh fish from a grocery store is fish caught months ago, frozen, kept in a warehouse, trucked across country, thawed, and put on display Fulton Fish Market features about 40 vendors that bring fresh fish that’s sent overnight and delivered to your doorstep Fulton Fish Market’s Documenting Strategy for Marketing Plan:   Set high-level goals for team that’s still growing Update Website to improve consumer experience Put baseline digital marketing tools in place to plan daily tasks Draft and create day-to-day marketing plan and content Fish-on-the-Fly Campaigns: Ordering and buying fish that’s only good for so long; purchasing department buys what’s fresh in the market and expected to sell Project Plan: Visual waterfall of tasks and who’s doing what; monitor team’s tasks, pickup slack, work collaboratively, and deliver what’s promised   Fulton Fish Market’s next frontier is doing the things that people should be doing vs. automation and machine learning (ML) tools Marinating on Future of Digital Marketing: No experience needed, continue to learn, differentiate yourself, and stay hungry Links: Fulton Fish Market Fulton Fish Market (for restaurant owners) Fulton Fish Market (for retail consumers) Slack MailChimp Google Data Studio Magento eCommerce Platform Shopify The Marketing Management + Strategy Statistics You Need to Know in 2019 New Marketing Suite If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Dree Ziegler: â€Å"Our goal is to bring that experience to people wherever they may live. We want to deliver that freshly good experience to their doorstep quickly.† â€Å"We’re taking fish that comes into the Fulton Fish Market. You’re getting the freshest possible fish, and it’s delivered to your doorstep within overnight shipping.† â€Å"We’re doing a combination of big initiatives that over arch the year, as well as small daily marketing tidbits that go out on our social media and through our emails.† â€Å"We’ve automated a ton of things which allows us to work ahead and then when people disrupt the flowwere able to be more agile and supportive of what they need.†